Monday, 25 February 2013

Menswear Autumn/Winter ’13 - Trend overview


With Menswear shows coming to an end, and Womenswear taking over, I thought I would give an overview of some of the most popular trends to look out for when autumn/Winter Menswear reaches retail later in the year.

Not only will these trends influence physical product we’ll be buying that season, but also anything from adverting to in-store visual merchandising that sells the product too.
I have given a brief overview of some of the trends I think will be big next season for menswear with the aid of a few media sources such as Drapers magazine. I have tried to culminate these trends into three outfit examples, highlighting colours and details, and how they could be used together.

Key Colours:

  • Orange (and other harmonious but equally bright tones such as red and yellow) can be seen across everything from accessories to knitwear to trousers and outerwear.
  • Blue is also a popular colour, specifically for tailoring.
  • Grey, while a standard base colour for menswear, has been teamed with yet more grey to create multi-tonal head-to-toe grey style.

Materials:

  • Contrasting textures are seen across items such as coats and blazer jackets with fur and shearling creating a contrasting textured lapel.
  • Embroidery and embroidered prints have added a new 3D surface texture to what would have previously been a flat 2D print in past seasons. This technique can also be used to create contrasting textured pieces that are popular (as mentioned above)
  • Oriental/PJ like prints have also been rife across blazers for a bolder more eccentric printed, or in some cases embroidered, statement.
  • Oversize checks and tartan patterns create contrasting colour blocks and vibrant prints used to update wardrobe staples such as jumpers and overcoats.
  • Technical fabrics are becoming more important and advanced in the production of coats and jackets for menswear, as the casual outdoor trend continues.

Pieces:

  • Textured Knitwear and Roll neck jumpers are important in the multi-layered outfits seen everywhere from trade shows to the catwalk. Many brands are offering chunky knitwear as outerwear or using woollen materials to produce coats and blazers for example.
  • Hiking boots are a micro trend seen on the catwalks from Topman Design to Matthew Miller.

Outerwear:

  •  Quilted Gilets offer a new twist on the heritage trend’s favourite; the quilted coat.
  •  Baseball/bomber jackets represent a more streetwise, casual outerwear offer. From subtle neutral colours to the bright hues of orange of the season, there will be a colour for everyone.
  • Weatherproof seafarer jackets highlight the continuation of the technical fabrics trend.


Below are three moodboards and outfit sketches inspired by, and representing the trends outlined above.


No comments:

Post a Comment